Doug DeVos, President, Alticor (left), and Steve Van Andel, Chairman, Alticor (right)
Quixtar Inc. was created in 1999 by the families of Rich DeVos and the late Jay Van Andel, founders of Amway Corp. and numerous other successful ventures involving lodging and dining, sports entertainment, real estate, health, and other business sectors.
Quixtar offered a new kind of web-based business opportunity to people intrigued by the web and interested in a business of their own offering exclusive products.
In Quixtar's first seven years, Independent Business Owners (IBOs) generated more than $6.8 billion in sales for Quixtar, plus more than $500 million for its affiliated Partner Stores, earning in excess of $2.2 billion in bonuses and other incentives. Their efforts have made Quixtar the number one online retailer in the Health & Beauty category, and 22nd among all e-commerce sites, according to Internet Retailer's "Top 500 Guide.”
Based near Grand Rapids, Michigan, Quixtar's nearly 900 employees support the efforts of several hundred thousand IBOs in the U.S., Canada, Puerto Rico, and various trust territories and independent island nations in the Pacific, Atlantic, and Caribbean. Quixtar Canada Corp. headquarters are located in London, Ontario.
Quixtar - Subsidiary of Alticor
Quixtar is a subsidiary of Alticor, which reported sales of $7.1 billion for its 2007 performance year. Other Alticor subsidiaries include Amway, which operates outside the U.S. in more than 80 countries and territories, and Access Business Group, a manufacturing and logistics company. Alticor is headquartered in Ada, Michigan, where nearly 4,000 employees operate out of more than a million square feet of facilities.
Alticor's support to Quixtar includes research and development, manufacturing, logistics, and more. Independent Business Owners powered by Quixtar also benefit from access to international business development opportunities through Alticor's global direct selling operations.
