Jim Payne
Executive Vice President, Quixtar Inc.
Quixtar is a business opportunity company that offers entrepreneurs the ability to have a web-based business of their own. Through Quixtar's Independent Business Owner Compensation Plan, individuals are rewarded for product sales resulting from their business-building efforts. Quixtar does not generate site traffic through advertising, instead rewarding IBOs, who earned $370.1 million in bonuses and incentives in fiscal 2006.
The beauty of a business powered by Quixtar is that it allows one to be in business for themselves, but not by themselves. Quixtar and other IBOs are there to help and support IBOs every step of the way. In addition to the resources provided by Quixtar, there may also be a proven training and motivation system available to help IBOs learn from the success of others. This combination of support makes a business powered by Quixtar unlike any other.
IBOs and Customers
Quixtar services the needs of both Independent Business Owners and customers.
IBOs build businesses that allow them to earn income based on sales made at www.quixtar.com resulting from their efforts. To launch a Quixtar-powered business, individuals must register with an existing IBO.
Customers pay no fee to shop from a large selection of products and learn from expert advice on health, beauty, home care, and other topics. Products are shipped to their homes and covered by Quixtar's Customer Satisfaction Guarantee. Customers must register with the identification number of their servicing IBO. If a new registrant does not have a servicing IBO, Quixtar will assign them one.
Personal Referrals
Unlike most other companies,Quixtar's sales are not the result of advertising. The biggest chunk of Quixtar's marketing budget goes directly to rewarding IBOs for sales volume resulting from their efforts. Those efforts include registration of new IBOs, Members, and Clients, resulting in product sales. Quixtar's tiered compensation plan rewards the movement of product through an IBO's sales organization and their ability to train others to create their own successful organizations.
When people visit Quixtar's site, it is the result of a personal referral by an IBO - not as a result of some advertisement they saw on TV. Personal referrals have proven to be much more effective. Only 8% of respondents in the Edelman 2005 Annual Trust Barometer study indicated that information obtained in advertising was credible, while 42% trusted information obtained from family, friends, and colleagues.
Buzz Marketing
Alticor pioneered buzz marketing through its person-to-person referral model. Some companies spend millions on strategies intended to get people to spread the word about their products. Through its Independent Business Ownership Plan, Quixtar does the same by rewarding IBOs for spreading the word about the business opportunity and the exclusive products available through Quixtar. This is a very targeted market spend, since IBOs are rewarded only when their efforts actually result in product sales.
Compensation
Using Quixtar's proven Independent Business Ownership Plan, IBOs earn income based on business volume resulting from their efforts. Quixtar does not generate site traffic through advertising, instead rewarding IBOs who provide the "high-touch" element complementing Quixtar's "high-tech" infrastructure. IBOs earned $370.1 million in bonuses and incentives in fiscal 2006, bringing their five-year total to more than $1.37 billion.
Business Systems
IBOs employ many different approaches to build their businesses, typically involving training systems, motivational meetings and tools, and time-tested tactics to approach people and interest them in the business opportunity and products.
When a person registers with Quixtar, it typically is the result of having been approached by an IBO already involved in one of several large organizations that provide training and support to IBOs. Often, a new IBO also will choose to attend optional and voluntary training sessions or purchase professional development materials provided by that organization - all covered by a money-back guarantee.
Independence
The beauty of Quixtar's business model is that there can be as many ways of pursuing the business as there are IBOs. If you're into health, you can focus on Nutrilite® supplements and XSTM Energy Drinks. Beauty? Try Artistry® skin care and color cosmetics products, and the new NAO never accept ordinaryTM line of cosmetics. Larger ticket items like the eSpring® Water Purifier and AtmosphereTM Air Treatment System are appealing to many retailing IBOs because of their larger margins.
Some IBOs focus more of their efforts on building large organizations of downline IBOs who each will commit to smaller monthly sales volumes, knowing that Quixtar's compensation plan rewards both the movement of product by the IBO as well as the movement of product by those he or she develops.
